Soak up fantastic principles, stories, tools, and tricks from one of the most successful marketing professionals in the country. These books are laid out like a scrapbook of wisdom with quotes, sidebars, doodles, and pictures to keep it interesting.
Tap into commentary by marketing professors and professionals on today’s marketing concepts and strategies. Subscribe to the newsletter for updated articles.
Writer of a popular marketing blog and several bestselling books, Seth Godin is a must-read to keep your thumb on the pulse of what's happening in the advertising world. Check out his new little book The Dip for some good advice about quitting as a means to be the best in the world.
An entertaining, practical guide to effective communication. The book explores six traits of "stickiness"—that is, the art of making ideas unforgettable. Simplicity, unexpectedness, concreteness, credibility, emotions and stories.
Snag this extensive resource on Internet marketing by the brothers at Future Now. Easy to scan, well-organized, and broken up into bite-sized pieces you can read on a coffee break.
Enroll in excellent interactive online courses on all subjects. Search for a local provider right on the website. Cost is reasonable, lessons are easy to follow, assignments let you learn by doing. Download printer-friendly versions of the course to keep and use for reference. Photoshop CS for Beginners and Creating Web Pages I and II are especially good.
Pick beautiful color combinations with this nifty fold-out laminated map of CYMK colors. Produced by a friendly little grassroots company that’s a star example of good service from an e-commerce site.
Click on “For Writers Only” for free articles on copywriting. The man knows his stuff, and he’s good at sharing. I also liked his e-book Write and Grow Rich on making a living as a freelancer, though you have to spend money to get it.
A reading list for those who want to learn advanced business principles. The Personal MBA can help you master business without the baggage of b-school.
