“Because Bottom Line gets better rates on advertising, I’ve found that I can practically pay for their services simply from the savings we’ve received by buying advertising through them.”
Daniel Perkins,
Dan Perkins Construction, Inc.
"If you sign up for our services, you’ll never have to deal with people calling to sell you advertising again"
Buying advertising is an art that takes years to learn. Why try to do it alone? Bottom Line Marketing has 25+ years of experience buying and selling all types of media. We’ve made a million mistakes and learned from them. We know what you should buy and how much you should pay. Here’s our three-part media buying strategy:
1. Find media partners that yield results.
We select the best media options for your business by considering a number of factors, including:
The nature of your business
The size of your budget
Your target audience
How your customers think
Options available in your particular market.
Research into regional demographics, media ratings, and market trends informs our decisions. The important question is: “What medium reaches your target audience with your message enough times that the customer is persuaded to walk in your door?”
Once we find good media partners, we treat them like a part of our winning team. Good media reps like working for us because we are honest, timely and understanding. We get them to give us their best and feel good doing it.
2. Negotiate great rates so you can afford to convince customers 100%
Every night while people sleep, advertising messages fade from their brains. Even good ads don’t work without brutal frequency. You need lots of ads to make your message stick. But your budget is limited. Therefore we’re very value-conscious and don’t settle for what vendors offer on the first round. Bottom Line treats every client dollar like it’s ours. And because we used to sell advertising in TV, radio, newspaper, and yellow pages, we know how to negotiate.
3. Avoid media traps and pitfalls.
The advertising industry is full of bad deals:
Telemarketers who waste your time and money with lame offers.
Media packages that cost a bundle but offer you no real value.
Reps who manipulate numbers to inflate their ratings reports.
Ads that get bumped off the air or sandwiched between negative political ads during an election year.
At Bottom Line Marketing we know the system. We’ll help you discern smoke from a realistic picture. We’ll make sure you get the best value for your money. And if you sign up for our services, you’ll never have to deal with people calling to sell you advertising again.
