“Tammy Benda lays out our billboards, brochures, and print ads. She has a natural talent for this work and has helped us develop the image of professionalism and quality that continues to define our success.”
Daniel Perkins,
Dan Perkins Construction, Inc.
Do you wonder if your print advertising is working? Do you wonder who’s seeing it and why more people aren’t calling? Successful print campaigns aren’t just about how many people you’re reaching. It’s what you’re saying, how you present it, and how many times you’re saying it that matters.
Bottom Line Marketing employs two on-staff graphic artists who create eye-catching print ads, billboards, posters, direct mail pieces, brochures, business cards, signage, and logo design for a wide variety of businesses. Whether you want to convey seriousness and credibility or lightheartedness and fun, we make sure your visual image is neat and professional.
Here’s how we create print advertising that works:
1. Understand your brand.
What are the key benefits of your product or service?
Who is your target audience?
What sets your business apart from the competition?
2. Determine your purpose.
A design project may serve one of a number of purposes:
Build brand awareness. (Be the first one people think of when they need your product or service.)
Drive traffic to a sale or special promotion.
Announce availability of new merchandise, a new employee, or a new location.
3. Write the copy.
Grab attention with compelling headlines and powerful words.
Include only what’s most important.
Identify key details to emphasize.
4. Create a layout.
Pick an appropriate size and format.
Choose fonts and images that add interest and support the message.
Add color to draw attention, spark emotion, and unify the design.
Make sure the important stuff POPS!
5. Get client approval.
Are you happy with the design proof?
Is the information accurate and free of errors?
Want something changed? No problem!
6. Send to press.
Shop around for printers and media sources that offer the best value.
Negotiate the best deal possible.
Run ads with enough frequency to convince customers 100%
